RONA

“HALF-ASS” DONKEY PITCH FOR RONA AD 2025

• THE ASK

  The “Half-Ass” personifies that person who cuts corners and does inadequate work. The ask was to take a black and white sketch and bring the Half-Ass to life. In particular, give the Half-Ass an anthropomorphic feel walking on 2 legs. How the Half Ass walks would be key for bringing humour to this concept.

  PRODUCTION

  Using the artist’s sketch and AI, the full body conceptual art of the Half-Ass came to life, including how it saunters around while wearing a tool belt.